Are you confused about personal branding? Everyone’s talking about it and why it’s so important to have a personal brand and how you must communicate it in person or on the web. Do you feel like you’re behind the eight ball on this one? Trust me, you are not alone! What is a personal brand? Simply put, it’s your total perceived value, relative to competitors, as viewed by your audience. If you haven’t checked in with your audience lately, it’s hard to know what your personal brand is. And how can you communicate something you’re not sure about? […]