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Brand Marketing at a Personal Level

Are you confused about personal branding? Everyone’s talking about it and why it’s so important to have a personal brand and how you must communicate it in person or on the web. Do you feel like you’re behind the eight ball on this one? Trust me, you are not alone! What is a personal brand? Simply put, it’s your total perceived value, relative to competitors, as viewed by your audience. If you haven’t checked in with your audience lately, it’s hard to know what your personal brand is. And how can you communicate something you’re not sure about? […]

Leadership: Take it Personal!

To be a leader today you must be an agile learner and apply new skills and experiences as lessons are learned under first time conditions. A leader sets the example for employees and coaches them to excel. You may have heard the expression “fail forward”. This is the mantra for effective leadership. If nothing is tried, nothing happens. An effective leader tries, fails, learns, adjusts and tries again. […]