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4 Steps to Help Get You on Track with Employment Branding

This blog is written by guest blogger, Kathi Crawford posted December 15, 2013 on the Chief Outsiders’ blog.

Chief Outsiders’ blog is written by top CMOs and executive guests for CEOs looking for business growth strategies, current thinking on effective leadership skills, and ideas and insights from real-world marketing strategy implementation.

Word travels fast in [...]

Case Study – Start Up Human Resources Department

Taking a family retail business and ramping it up for expansion means having a team of qualified and committed people. Personnel needs for retail businesses pose a specific and ongoing challenge for management. Getting the right people in the right position and productive quickly is the key to sustained growth and profitability.

In 1972, the [...]

“Trend versus Uncertainty – Where Does Strategy Lie?”

As we turn the corner into a new decade, it’s a good time to reflect on past events and consider the future. Who could have known that we would experience the worst U.S. economic threat since the Great Depression? And, what twists and turns will we take this year? And, how is it even possible to determine what’s going to happen in 2025? We look to Futurists to guide us. [...]

“Trust Me”

“Trust Me” Have you heard these words before either from someone you just met or someone you’ve known for years? What is your response? Do you trust this person automatically or does this person have to earn your trust? And, who trusts you? Why? In today’s workplace, trust is a big concern as more pressure is placed on leaders and employees to deal with economic pressures and an uncertain future. Building a culture of trust expands the level of contribution each of us can make. Yet, many people are not sure where they should place their trust as more and more examples of leaders who have taken advantage of others’ trust come to the surface. What can you do as a leader in this environment? [...]

Major Factors that Affect Employee Engagement

Wikipedia defines “Employee Engagement” as a concept that is generally viewed as “managing discretionary effort, that is, when employees have choices, they will act in a way that furthers their organization’s interests. An engaged employee is a person who is fully involved in, and enthusiastic about, his or her work.” 

Gallup developed its Q12 benchmark [...]