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4 Steps to Help Get You on Track with Employment Branding

This blog is written by guest blogger, Kathi Crawford posted December 15, 2013 on the Chief Outsiders’ blog.

Chief Outsiders’ blog is written by top CMOs and executive guests for CEOs looking for business growth strategies, current thinking on effective leadership skills, and ideas and insights from real-world marketing strategy implementation.

Word travels fast in [...]

Case Study – Start Up Human Resources Department

Taking a family retail business and ramping it up for expansion means having a team of qualified and committed people. Personnel needs for retail businesses pose a specific and ongoing challenge for management. Getting the right people in the right position and productive quickly is the key to sustained growth and profitability.

In 1972, the [...]

Case Study – Employee Recruitment and Retention

Staff turnover in catering, as any industry, is high and has been for many years. Given the competitive pressures from other types of work opportunities, the difficulty in the catering industry isn’t just one of finding people for the job – it is finding the right people and placing them in the right job. This [...]

“Trend versus Uncertainty – Where Does Strategy Lie?”

As we turn the corner into a new decade, it’s a good time to reflect on past events and consider the future. Who could have known that we would experience the worst U.S. economic threat since the Great Depression? And, what twists and turns will we take this year? And, how is it even possible to determine what’s going to happen in 2025? We look to Futurists to guide us. [...]

Major Factors that Affect Employee Engagement

Wikipedia defines “Employee Engagement” as a concept that is generally viewed as “managing discretionary effort, that is, when employees have choices, they will act in a way that furthers their organization’s interests. An engaged employee is a person who is fully involved in, and enthusiastic about, his or her work.” 

Gallup developed its Q12 benchmark [...]